Leveraging Content to Build Relationships Through Authority

Welcome to Manic Marketing Madness

This blog, by and large, is about using the most tried and true method, creating or acquiring great content, in order to build authority and leverage that authority into long lasting, profitable relationships. While it seems like a simple thing, many marketers – both online and offline – often overlook what is the most critical component to attracting a loyal base of repeat customers. All too often, we chase the shiny new object, whether it be a piece of software or the latest paid solo ad training while neglecting to tend to the root of our garden.

Even before the advent of the Web. the overriding maxim in marketing held that those who produced the best content generated the most business. You know what; that really hasn’t changed. Yes, growing an email list is critical, and promoting products is necessary, and both of these topics will be broached at great length in the near future. Yet, they will be presented in a manner that demonstrates how distributing valuable and relevant content – both free and paid – will lead to success in your long run business endeavors. This is true whether you are an affiliate marketer, network marketer, or a plumber seeking to extend his customer base online.

So sit back, take a gander around the site, and enjoy…

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