Perhaps the most critical rule to keep in mind when running an online business is this: if your web host is never active, or suffers from a great deal of downtime, you will not receive any visitors to your website. This cannot be stressed enough. Without traffic to your authority sites, lead generation properties and landing pages, you don’t have an online business. I know that there’s a school of thought that says you don’t need any of these things to be successful, but I wouldn’t go that route unless you have a large pile of disposable revenue lying around that you can use to drive new traffic to affiliate links or CPA offers constantly.

The longer your website is down due to server maintenance or server failure, the longer you will have to go without making any money. Even worse, you’re still paying for the service, so your loss is being multiplied. Additionally, perception is king, so your server maintenance or downtime issues may result in a loss of reputation if it goes on long enough. What do I mean by this? Well, not only can you lose potential prospects and customers who visit your site while it’s down, but they can potentially give you bad word of mouth as well.

My point is that to guarantee that your business will be able to generate as much online revenue as you possibly can, you will want to make sure that you sign up with an internet hosting company that will provide you with the best service possible. You’re trying to build a long-term relationship with a percentage of your customers that will be loyal, repeat buyers and respect your affiliate recommendations, which can’t happen if you’re always having website issues. Even if you have to pay a bit more per month for this enhanced service, it’s worth the cost, as your livelihood could depend on how well your online business performs.

The Search for the Right Host: What to Look For

When looking for the best hosting service for your needs, there are several criteria that you need to consider. Firstly, you should start by checking out a review site that has both professional and personal reviews for all of the major hosting companies out there. Once you have read through enough reviews so that you can get a good idea of which hosting companies are the best, you should visit the hosting company websites to see what kind of deals that they are offering. You may be tempted to sign up for the lowest cost hosting service that you see, but, seriously, don’t do that. You get what you pay for, my friend.

To ensure that your website does not go down for any reason whatsoever, it is of the utmost importance that you determine a rough amount of bandwidth and storage space that your website will require. This is critical because unless you are going to pay for a dedicated server or a virtual private server (VPS) that essentially served the same function, you’re going to be sharing server space with other customers. If your site ever exceeds the limits set by the hosting company, your website might be forced to go down for the remainder of the month, so make sure your calculations are correct. After all of the numbers have been squared away, go right ahead and sign up with the hosting company that can give you the best deal on the most server space that you will need.

…Do What The Romans Do

One thing to look for when going over reviews is what hosting companies well-known, respected and successful Internet Marketers are using. For instance, my mentor John Thornhill and many of my fellow Partnership to Success students use a company called D9. My personal preference is a web hosting company called Insty.  I have been using them for a long time (since 2014), and I can’t say enough good things about them.  This isn’t a review site – I have one of those, but precious little time to post on it – but I will say a few words in their favor.

Nick Jolin, the founder of Insty, is himself an online marketer, so he understands the unique needs of those in the industry. He’s constantly tinkering with ways to improve his service, to keep up with current trends. He’s even introduced a page builder that is his version of ClickFunnels, and there’s an autoresponder service as well. I don’t use either (I’ll talk about my autoresponder preferences in a future post), but the point is that Nick goes all out to provide all the options a marketer might need.

I’ve always found support to be extremely responsive. In all truth, I have sent in support tickets at 2 a.m., and moved on to other things not expecting a response until normal business hours, and gotten a return message ten minutes later. I don’t think his support staff ever sleeps. They’ve also helped me deal with issues that actually had nothing to do with their web hosting service but were problems on my end, such as issues with a custom script not installing properly. I mean, they passed the error messages around until someone could tell me exactly why the script wouldn’t install, and what I needed to do to fix it.

That’s something you’re probably not going to get with services like HostGator, and in our industry, it’s very valuable. In any case, I strongly suggest that in your investigation of web hosting platforms, you check them out…


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